Think Twice Before Installing Tracking Pixels

Hims&Hers Health has been sued for making it difficult to cancel and violating privacy of their customers by unlawfully sharing their customer's sensitive health information.

In this law suit, the company is accused of sharing health conditions to advertisers via pixels on their website.

If you are a business, be very careful with your pixels and what gets shared with advertisers. The FTC is on high alert and you may be likely to get sued if you approach without caution.